Growth

Add a Photo to Your Twitter Post to Increase Engagement

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Interstitial Advertising

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Interstitial Advertising (update)

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When competitive advantages become the standard

When competitive advantages become the standard, are tech companies that solve the real problems the only ones that prevail?

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How to find a domain name that will be easy to optimize for search.

When researching a domain name for a new vertical i am entering, I like to use Adwords to check the local search volume for the main keywords. I prefer to select a term that is a main keyword in the market this will give the SEO an automatic boost.

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Why finding your brand advocates is important and the app I wish I had.

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Metric Hacking Is Not Growth Hacking

Metric hacking is not growth hacking. Before it became "Growth Hacking", it was just creative, low-cost marketing with growth cycles (e.g. viral loops, etc.). At its core, it should move the needle in a positive, non-inflated way and as a result uncover profitable and sustainable strategies for growth. Period.

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How Messaging and Design Affect Conversion Rates

The examples presented in the infographic below should be used to inspire thought, but more importantly to remind you of the importance of testing, and that you should employ a process for conversion rate optimization.

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On Gaining Traction and/or Beta Users for your iPhone App

Recently had an entrepreneur ask me about how they can gain traction and/or beta users for their new iPhone app. Here's what I had to say.

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