Growth

Add a Photo to Your Twitter Post to Increase Engagement

Early July of this year was the first time I came across expanded photos in my twitter feed. My initial thought was that it must be a chrome extensions modifying the experience, it wouldn't be the first time thats happened. After a little googling I found out twitter was slowly rolling out the ability to add photos to a tweet.

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Metric Hacking Is Not Growth Hacking

Metric hacking is not growth hacking. Before it became "Growth Hacking", it was just creative, low-cost marketing with growth cycles (e.g. viral loops, etc.). At its core, it should move the needle in a positive, non-inflated way and as a result uncover profitable and sustainable strategies for growth. Period.

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Interstitial Advertising

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How to find a domain name that will be easy to optimize for search.

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How Messaging and Design Affect Conversion Rates

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Why finding your brand advocates is important and the app I wish I had.

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When competitive advantages become the standard

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Interstitial Advertising (update)

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On Gaining Traction and/or Beta Users for your iPhone App

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