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Metric hacking is not growth hacking. Before it became "Growth Hacking", it was just creative, low-cost marketing with growth cycles (e.g. viral loops, etc.). At its core, it should move the needle in a positive, non-inflated way and as a result uncover profitable and sustainable strategies for growth. Period.

Metric hacking creates the facade of product market fit. This will hurt you in the long run.

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When I’m not deep in a rabbit hole of research, I’m working on making technology products more intuitive to use. I always enjoy connecting with like minded individuals, let's have a conversation. Follow me on twitter @marcosmoralez or instagram @webdesigners Who knows you may just end up in wonderland with me. 🐰