SEO, Growth hacks, UI - UX, viral loop and engagement mechanics -

All of these might be an advantage for adopters but when everyone incorporates them the advantage goes away - it becomes the norm, as a result people then demand other kinds of advantages. The breath of services demanded explode to parallel the spread of services thru the network.

When competitive advantages become the standard, are tech companies that solve the real problems the only ones prevail?

This is a question thats been burning in my head. I guess, it would really depend on whether the industry you are in can support multiple companies. The 2 gas stations at the same intersection dilemma .

Thoughts on the matter?