In my experience, creating guiding principles during the initial stage of the design process has been one of the most helpful foundational steps in every successful design project. Guiding principles align vision, brand, and all teams. They should be created in collaboration with internal stakeholders; the resulting principles will be visible in every touch point of the finished product experience. The principles will also be used by the design team to manage and drive creative direction throughout the design process.

Early July of this year was the first time I came across expanded photos in my twitter feed. My initial thought was that it must be a chrome extensions modifying the experience, it wouldn't be the first time thats happened. After a little googling I found out twitter was slowly rolling out the ability to add photos to a tweet.

If you live or have lived in San Francisco or the Bay area in recent times, you may have experienced what I have when I moved here roughly 18 months ago. Brilliant people everywhere I go. The Bay Area is known as the home to many of the world’s largest technology and venture capital companies, so it would make sense that there'd be a large amount of motivated, intelligent and hardworking people.

After designing user experiences for mobile apps for a couple years, I’ve learned to pay close attention to the details. I’ve seen amazing apps, and way to many bad apps. I’ve compiled a list of “low hanging fruit” to enhance the UX on mobile apps.

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Metric hacking is not growth hacking. Before it became "Growth Hacking", it was just creative, low-cost marketing with growth cycles (e.g. viral loops, etc.). At its core, it should move the needle in a positive, non-inflated way and as a result uncover profitable and sustainable strategies for growth. Period.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur quis odio ultricies, iaculis nisl sed, pretium ex. Etiam rhoncus consectetur laoreet. Nunc dapibus magna non leo aliquet vulputate. Vivamus eu erat ut erat commodo ullamcorper. Fusce quis quam eu risus semper consectetur. Integer et purus dictum, tincidunt felis ac, tincidunt nisl. Proin eleifend.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur quis odio ultricies, iaculis nisl sed, pretium ex. Etiam rhoncus consectetur laoreet. Nunc dapibus magna non leo aliquet vulputate. Vivamus eu erat ut erat commodo ullamcorper. Fusce quis quam eu risus semper consectetur. Integer et purus dictum, tincidunt felis ac, tincidunt nisl. Proin eleifend.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur quis odio ultricies, iaculis nisl sed, pretium ex. Etiam rhoncus consectetur laoreet. Nunc dapibus magna non leo aliquet vulputate. Vivamus eu erat ut erat commodo ullamcorper. Fusce quis quam eu risus semper consectetur. Integer et purus dictum, tincidunt felis ac, tincidunt nisl. Proin eleifend.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur quis odio ultricies, iaculis nisl sed, pretium ex. Etiam rhoncus consectetur laoreet. Nunc dapibus magna non leo aliquet vulputate. Vivamus eu erat ut erat commodo ullamcorper. Fusce quis quam eu risus semper consectetur. Integer et purus dictum, tincidunt felis ac, tincidunt nisl. Proin eleifend.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur quis odio ultricies, iaculis nisl sed, pretium ex. Etiam rhoncus consectetur laoreet. Nunc dapibus magna non leo aliquet vulputate. Vivamus eu erat ut erat commodo ullamcorper. Fusce quis quam eu risus semper consectetur. Integer et purus dictum, tincidunt felis ac, tincidunt nisl. Proin eleifend.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur quis odio ultricies, iaculis nisl sed, pretium ex. Etiam rhoncus consectetur laoreet. Nunc dapibus magna non leo aliquet vulputate. Vivamus eu erat ut erat commodo ullamcorper. Fusce quis quam eu risus semper consectetur. Integer et purus dictum, tincidunt felis ac, tincidunt nisl. Proin eleifend.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur quis odio ultricies, iaculis nisl sed, pretium ex. Etiam rhoncus consectetur laoreet. Nunc dapibus magna non leo aliquet vulputate. Vivamus eu erat ut erat commodo ullamcorper. Fusce quis quam eu risus semper consectetur. Integer et purus dictum, tincidunt felis ac, tincidunt nisl. Proin eleifend.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur quis odio ultricies, iaculis nisl sed, pretium ex. Etiam rhoncus consectetur laoreet. Nunc dapibus magna non leo aliquet vulputate. Vivamus eu erat ut erat commodo ullamcorper. Fusce quis quam eu risus semper consectetur. Integer et purus dictum, tincidunt felis ac, tincidunt nisl. Proin eleifend.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur quis odio ultricies, iaculis nisl sed, pretium ex. Etiam rhoncus consectetur laoreet. Nunc dapibus magna non leo aliquet vulputate. Vivamus eu erat ut erat commodo ullamcorper. Fusce quis quam eu risus semper consectetur. Integer et purus dictum, tincidunt felis ac, tincidunt nisl. Proin eleifend.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur quis odio ultricies, iaculis nisl sed, pretium ex. Etiam rhoncus consectetur laoreet. Nunc dapibus magna non leo aliquet vulputate. Vivamus eu erat ut erat commodo ullamcorper. Fusce quis quam eu risus semper consectetur. Integer et purus dictum, tincidunt felis ac, tincidunt nisl. Proin eleifend.