Who am I?

I’m a product designer by trade, but mentor, inventor, and entrepreneur fueled by passion. Raised in South Florida, I relocated to San Francisco in 2012 to work on UI and data visualization for Amazon’s Alexa team. 

A Product Designer (UX, UI & ID) with over 17 years of experience in varied design environments. During this time I have had the opportunity to work in close collaboration with Founders, CEOs, Product Managers, Design Teams, and Engineers in both startups and corporate settings to execute Product Design strategies that align with the business objective. 

My experience and achievements include leading the redesign for CBSSports.com; A process that involved conducting stakeholder interviews, user research, wireframes, prototypes, high-fidelity mockups and managing implementation in an iterative manner. Additionally, while at CBS Sports, I designed The Emmy Award-Winning March Madness on Demand application for The NCAA. Being one of the first companies to stream broadcast video live had its challenges. Challenges that were resolved by employing thoughtful and creative solutions.

Area of Expertise

Much of my experience within the design stack can also be found on my process page. In addition to what’s mentioned of the design stack on my process page, I’ve had hands on experience in the following areas:

- Communicating Design
- Visual Design
- Interaction Design
- Information Architecture
- User Research
- User Testing
- Design Thinking
- Branding
- Wireframing
- Prototyping
- Photography
- Non-Visual UI
- Product Strategy
- Monetization
- Competitive Analysis
- Growth / Marketing
- Data Visualization
- Ideation

What Excites Me

I am most excited when working on hard problems that have a positive impact on life at a global scale. 

I have a strong intuition that the next wave of impactful technology companies will be those that combine hardware & software with the hard sciences. These companies will not only succeed, they will also create entirely new industries in the process. 

My unrelenting desire for deep work, insatiable curiosity, and ability to learn quickly, coupled with a design thinking approach for solving problems provide me with a unique skill set for tackling big problems.

My Interests

- Product Design
- Visual Design 
- The Future of UI
- Brain-Computer Interfaces 
- Learning
- Self Improvement
- Philosophy
- Psychology
- Neuroscience
- BioHacking
- Human Perception
- Computer Vision
- Artificial Intelligence
- Machine Learning
- Predictive Analytics
- Physics
- Alternate Energy
- Building Hardware
- Electrical Engineering
- Mechanical Engineering
- Materials Science
- Chemistry
- Biology / Health
- History

My Guiding Principles for Design

I believe creating a set of guiding design principles is one of the most important foundational steps in any significant design project. Its purpose is to align the brand and guide design direction with business objectives in mind. Commonly created in collaboration with internal stakeholders, the resulting principles should be reflected in all areas of the finished product: IA, UX, UI, labels, and consumer facing copy to name a few.

Having them can save time, provide justification and clarity throughout the design process. One way It does this is by providing the designer with a defined direction in which to justify their approach on tasks by asking themselves questions throughout the creative process. Questions like:

- Am I speaking the user's language?
- Does the visual design communicate the idea at a glance?
- Does it increase or decrease cognitive load?

The bullets below are principles I use to help drive my design on an everyday basis.
- Must be conversational (speak the user's language; with them not at them)
- Must not be sterile or robotic (be playful; display personality)
- Must convey what we do without words and at a glance
- Must drive emotion, compel and excite the user
- Must not be complex, Less is more. (Ask what can be removed or simplified?)
- Must be intuitive, interface should not need an explanation. (Don’t make users think, be obvious)
- Must provide unobtrusive feedback (use of micro interactions, subtle animations)
- Must guide the users’ attention. (visual hierarchy and queues as a tool to guide the user to an action)
- Must use data enhance the experience (How are users using it, where can the experience be improved?)

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