Sqor’s mission was to become the largest social network for sports by connecting fans with Teams, Athletes, and like-minded fans. Unfortunately, even as usage amongst popular athletes increased within the app, there wasn't much that differentiated us in value from companies serving the same industry and our retention suffered as a consequence.
If it were 5-10 years ago it would have been easy to win users over by creating a better designed more intuitive experience than our competitors. Unfortunately for us, that is no longer the case. In fact, ESPN CBS and Yahoo sports all have a great native and web experiences.
Currently, the most popular sports apps provide a wealth of information and data to users. It was clear to me that we would not be able to compete with them at that level; going head-to-head against Facebook and Twitter on the social side, and ESPN, CBS, and Yahoo on the sports side.
We needed a new approach to product market fit. This case study illustrates the challenge, process, and design assets that came from the exploration.